A Message to Our Guests
Some of you have asked why we are charging a 5% restaurant recovery charge and how the funds are being used.
All good relationships have communication at their center; we strive to be crystal clear in our communications and our thinking. We disclose our 5% fee clearly atop all of our menus (both printed and online), in every reservation confirmation email, and in our FAQs on our websites. There are so many industries that add unclear and sometimes seemingly hidden fees to bills, which we find frustrating and misleading. Our goal is to be transparent about why we have added this fee.
Very simply, our industry, and our restaurants, have been crushed by the pandemic and continue to face pandemic ripples and shockwaves. In recent times since the pandemic hit all seven of our restaurants, we’ve struggled to pay our debts and rent, even as many of our landlords have been helpful. We are still dealing with cash losses in some of our restaurants and have incurred debts that need to be paid. In all our restaurants, we are continuing to face increased costs due to the pandemic and supply chain difficulties.
The bottom line: Our original business model has been upended by the pandemic, and the only way for us to survive is to increase our costs for our guests. Without figuring out a way to change and evolve our business model quickly, we’d be done for. This evolution and adaptation currently includes our 5% restaurant recovery fee, which helps us cover many new and different parts of our operations, such as:
- Additional costs (including software and equipment) for health tracking and auditing, including the ongoing monitoring of symptoms, COVID testing, and team members who are vaccinated.
- Ongoing on-site COVID vaccine and flu clinics in all seven of our restaurants.
- Training and education to help our team understand the science behind vaccinations, our mask and vaccination policies, and enhanced safety operations.
- Mental health support services, including no-cost access to online therapy through TalkSpace, for our employees and their immediate family members.
- Paid COVID testing for employees who are not feeling well.
- Increased cost in operations due to supply chain issues for our napkins, silverware, plates, aprons, kitchen uniforms, equipment repair, and more. Almost everything we use now costs more.
- Creating and supporting outdoor dining, even in the winter months, as possible.
- Masks for our team (and guests) as needed.
- Changing & updating signage as we respond to changing regulations.
- Increased wages, including overtime pay as we – like most restaurants – struggle to be fully staffed.
- Increased training of new employees due to the loss of our workforce during the pandemic, as well as training in all new operations required by the pandemic.
- Free meal for every employee and their family while they were laid off during the pandemic.
The government support thru the PPP programs has ended, and no more support is in sight. It is a challenging time.
The vast majority of our guests do not express any concern about the fee to us, and when a guest does, we engage in conversation, and in the event that the guest would like the fee removed, we’re prompt with removing it from their check. We’re in the making friends business, we’re in the business of serving delicious food & drink, and we’re in the business of caring for our employees and our communities. To do these things, we need to ensure we stay in business.
For us, all roads lead back to hospitality, sustainability, and our long-term commitment to American family farmers. We sincerely appreciate your support. We promise to maintain our transparency as we continue to navigate our recovery. We also promise that we’ll keep taking care of our team, the farmers that we buy from, and you, our guests.
Michael Vucurevich & Dan Simons,